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Clone of Social Media Essentials

Course 3 of 4 in Larger Path

Curious about social? Gain an understanding of the main social platforms, paid social, and how to plan/optimize campaigns.

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About this course

This online course takes attendees on the journey of learning the essentials of the digital advertising world. Learn the basics of digital advertising, the ecosystem, definitions relevant to the landscape and the different types of data. Leave this eLearning experience with a solid understanding of digital media fundamentals.

The Digital Landscape—Now and Then
In order to understand today’s digital media landscape, we’ll take a look at how it was born. It has evolved over the years—as user-behaviors and technologies have shifted, so did the way ads were bought and sold.
Payment Models
Understand the different payment models advertisers can use when buying and selling digital ads.
Define Success
There are many key performance indicators (KPIs) to work with based on set goals and objectives. Learn which ones are the most powerful and why.
Digital Channels
Learn about all the different ways ads can show up on the internet and discuss why you would choose one format over the other in media planning.
Inventory Types
Discover how inventory is bought and sold from publisher and ad-buyer perspectives. Consider the impact of costs and examine which type of inventory is best for your campaigns.
Programmatic Advertising
We’re going back-to-basics! Leave this session equipped with a better understanding of the complex world of programmatic and learned best practices—ready…set…get started today!
Data Types
Recognize the most important differences between first-party, second-party, and third-party data.
Media Planning
Talk through the media planning process and learn how to work with the tools that you have at your disposal.
 
 
 
 
 
 

Curriculum

  • Lesson 1 - Introduction to Paid Social Media Advertising
  • Untitled Section
  • Lesson 2 - Today's Social Consumer and Platform Engagement
  • Lesson 3 - The Main Platforms
  • Lesson 4 - Strategy
  • Lesson 5 - Executing Paid Social
  • Lesson 6 - Optimization
  • Lesson 7 - Basis Teaser
  • Certification
  • Test

About this course

This online course takes attendees on the journey of learning the essentials of the digital advertising world. Learn the basics of digital advertising, the ecosystem, definitions relevant to the landscape and the different types of data. Leave this eLearning experience with a solid understanding of digital media fundamentals.

The Digital Landscape—Now and Then
In order to understand today’s digital media landscape, we’ll take a look at how it was born. It has evolved over the years—as user-behaviors and technologies have shifted, so did the way ads were bought and sold.
Payment Models
Understand the different payment models advertisers can use when buying and selling digital ads.
Define Success
There are many key performance indicators (KPIs) to work with based on set goals and objectives. Learn which ones are the most powerful and why.
Digital Channels
Learn about all the different ways ads can show up on the internet and discuss why you would choose one format over the other in media planning.
Inventory Types
Discover how inventory is bought and sold from publisher and ad-buyer perspectives. Consider the impact of costs and examine which type of inventory is best for your campaigns.
Programmatic Advertising
We’re going back-to-basics! Leave this session equipped with a better understanding of the complex world of programmatic and learned best practices—ready…set…get started today!
Data Types
Recognize the most important differences between first-party, second-party, and third-party data.
Media Planning
Talk through the media planning process and learn how to work with the tools that you have at your disposal.
 
 
 
 
 
 

Curriculum

  • Lesson 1 - Introduction to Paid Social Media Advertising
  • Untitled Section
  • Lesson 2 - Today's Social Consumer and Platform Engagement
  • Lesson 3 - The Main Platforms
  • Lesson 4 - Strategy
  • Lesson 5 - Executing Paid Social
  • Lesson 6 - Optimization
  • Lesson 7 - Basis Teaser
  • Certification
  • Test