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2021 CSR Development Program | Applied Service and Sales Strategies - 0521 Group 1

Course 1 of 4 in Larger Path

Welcome to the CSR Development Program: Applied Service & Sales Skills Strategies course! We are excited that you have expressed interest and made the commitment to your career development. This program will be a partnership between your agency and us.

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About this course

This course consists of four weeks of training, requiring approximately 40 hours for the typical participant to complete the course requirements. Participants complete self-study modules and participate in live, instructor-led web classes each week. Participants also complete in-agency skills exercises to practice and reinforce skills taught, reporting back to their agency mentor. Designed for the blended role of CSR/Agent, this course takes a deeper dive into sales techniques, frontline underwriting and account strategies.

Curriculum4 Weeks

  • Orientation
  • Welcome!
  • Contact Information
  • Orientation Guide
  • Set Your Objective
  • Week One
  • Activity A: Auto Insurance (Safeco On-Demand) 20 min
  • Session 1: Course Introduction 90 min
  • Session 2: Overcoming Sales Reluctance 60 min
  • Session 3: Auto Coverage Discussion 90 min
  • Activity B: Risk Analysis Pre-Work 15 min
  • Week 2
  • Activity C: Property Insurance Self-Studies 45 min
  • Session 4: Risk Management Application 90 min
  • Session 5: Coverage, Education, and Marketing Tools 60 min
  • Session 6: Property Coverage Discussion 90 min
  • Activity D: Handling Objections Pre-Work 15 min
  • Week 3
  • Activity E: Specialty Insurance Self-Studies 45 min
  • Session 7: Sales Skills for CSRs - The Process 90 min
  • Session 8: Sales Skills for CSRs - The Players 60 min
  • Session 9: Handling Objections - Six Step Process Applied 90 min
  • Activity F: Sales Call Observation 30 min
  • Week 4
  • Activity G: Read Agency Management System / Cross-Sell Articles 15 min
  • Session 10: Account Reviews: Cross-Sell and Up-Sell 90 min
  • Session 11: Specialty Coverage Discussion 60 min
  • Activity H: Create a Cross Sell Plan 30 min
  • Session 12: Following Through with Sales Plans / Program Recap 90 min
  • Post-Course
  • Activity: Post-Evaluation Survey 5 min

About this course

This course consists of four weeks of training, requiring approximately 40 hours for the typical participant to complete the course requirements. Participants complete self-study modules and participate in live, instructor-led web classes each week. Participants also complete in-agency skills exercises to practice and reinforce skills taught, reporting back to their agency mentor. Designed for the blended role of CSR/Agent, this course takes a deeper dive into sales techniques, frontline underwriting and account strategies.

Curriculum4 Weeks

  • Orientation
  • Welcome!
  • Contact Information
  • Orientation Guide
  • Set Your Objective
  • Week One
  • Activity A: Auto Insurance (Safeco On-Demand) 20 min
  • Session 1: Course Introduction 90 min
  • Session 2: Overcoming Sales Reluctance 60 min
  • Session 3: Auto Coverage Discussion 90 min
  • Activity B: Risk Analysis Pre-Work 15 min
  • Week 2
  • Activity C: Property Insurance Self-Studies 45 min
  • Session 4: Risk Management Application 90 min
  • Session 5: Coverage, Education, and Marketing Tools 60 min
  • Session 6: Property Coverage Discussion 90 min
  • Activity D: Handling Objections Pre-Work 15 min
  • Week 3
  • Activity E: Specialty Insurance Self-Studies 45 min
  • Session 7: Sales Skills for CSRs - The Process 90 min
  • Session 8: Sales Skills for CSRs - The Players 60 min
  • Session 9: Handling Objections - Six Step Process Applied 90 min
  • Activity F: Sales Call Observation 30 min
  • Week 4
  • Activity G: Read Agency Management System / Cross-Sell Articles 15 min
  • Session 10: Account Reviews: Cross-Sell and Up-Sell 90 min
  • Session 11: Specialty Coverage Discussion 60 min
  • Activity H: Create a Cross Sell Plan 30 min
  • Session 12: Following Through with Sales Plans / Program Recap 90 min
  • Post-Course
  • Activity: Post-Evaluation Survey 5 min