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Industry Resources

Learn all about the training/education/enablement industry including benchmarks and best practices.

 

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Customer Education Benchmarks & Trends Report 2022
In this report, we’ll share our findings from surveying 120+ external (customer and partner) education teams on trends in budgets, content formats, integrations, team size, and more.
FREE
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Common Challenges and Solutions for Digital Training
This course takes a look at 6 common challenges we hear when creating on-demand resources or delivering virtual training, as well as some solutions to help with each.
FREE
30 min
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Creating Engaging On-Demand Content
Learn some techniques and tips for creating on-demand content that engages your audience
FREE
20 min
Content Strategy 2020 Industry-Related Courses
Creating Engaging VILT Content
Learn some techniques and tips for creating VILT content that engages your audience
FREE
15 min
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Marketing Training to New Users
Learn how to convert your newest customers into your newest learners!
FREE
20 min
2021 Industry-Related Courses Marketing
Monetizing Your Training Program
Ready to grow training revenue? Learn how to leverage internal partnerships to drive training revenue through the roof.
FREE
18 min
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Strategies for Promoting your Training Offerings
Discover ways to inspire end users to learn more about the various products and features you offer.
FREE
18 min
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Tips and Tools for Creating On-Demand Content
Join us as we take a look at ways to improve your on-demand content for both on and off-camera formats
FREE
40 min
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2022 State of Customer Education
Benchmarks and trends every program leader should know
FREE
56 min
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3 Steps to Using Education to Fuel Product-Led Growth (PLG)
Learn Skilljar's secrets to leverage customer education to fuel product-led growth.
FREE
54 min
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4 Ways That Culture Amp Turned Customer Education into Their Secret Weapon
Learn how Culture Amp's program differentiates them from their competition, and how it benefits customer health, account expansion, and sales enablement.
FREE
59 min
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4 Ways to Optimize and Uplevel Your Customer Education Program in 2024 (Skilljar, Jackson Laboratory, & AppFolio)
How to leverage integrations for monetization, CRM, certification, badging, and lead generation.
FREE
56 min
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Academy Spotlight 2.0: Lessons from 5 Stand-Out Academies
Our panel shares real-life examples and creative solutions to common challenges in customer education.
FREE
59 min
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A Customer-First Approach to Professional Certifications
Bluebeam joins Skilljar to share how their customer-first approach to launching a professional certification brought value to their customers, education program, and organization.
FREE
52 min
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Badges, Certificates, and Certifications
Do you know what the differences are between badges, certificates, and certifications?
FREE
43 min
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Boost Customer Activation & Retention
Heap shares how they optimized their training program by analyzing behavioral data
FREE
60 min
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Build, Promote, Measure
How to Gain Visibility for Your Customer Education Program (w/Weave)
FREE
59 min
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Building and Delivering Engaging Virtual Instructor-Led Trainings (VILT)
The Gong Customer Education team is joining Skilljar to share how they are building a best-in-class virtual education program and breaking the norms.
FREE
54 min
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Building Your Customer Education Brand
Using customer champions to drive widespread program adoption
FREE
50 min
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Creating Delightful Customer Education Programs that Drive Business Outcomes
It’s critical that both your content and your learning experience are highly engaging, especially when training is voluntary.
FREE
60 min
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Creating Engaging Content in a Virtual World
Check out our tips and tricks for creating engaging content in a virtual world.
FREE
60 min
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Customer Education is the Scale Engine of Customer Success
1:1 customer training can drain your Customer Success team’s time and energy. If approached correctly, your customer education can support your customer success growth — not hold it back.
FREE
55 min
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Customer Education Strategy 101
How to build a Customer Education Program that matches today’s user needs by focusing on three components of a comprehensive strategy: technology, engagement, and content.
FREE
44 min
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Education + Marketing: Uncover hidden opportunities to add value
Unlock the Power of Unified Marketing and Education Campaigns
FREE
59 min
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Gaining Buy-In: How to market your external training program internally
Walk away knowing how to win hearts & minds (plus budget) through internal marketing.
FREE
58 min
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Getting Started with Certification
How Zendesk is Creating Value for its Customers, Partners, and Employees
FREE
54 min
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How to Build a Business Case for Customer Education
Customer education and customer success expert Brandon Carroll shares his proven method for building a business case for customer education and training.
FREE
51 min
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How Unifying Customer Communities and Education Can Drive Engagement
How do leading Customer Success teams combine resources across channels to drive product adoption, customer engagement and customer retention?
FREE
58 min
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How to Scale Your Customer Education Engine Fast
We showcase some of the most innovative EdTech companies and how they’re helping teachers and school administrators prepare for the new challenges ahead.
FREE
58 min
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How to Secure (More) Budget for Customer Education
We share the top tips from industry leaders to help you demonstrate your program’s impact, make powerful proposals for new initiatives, and get the budget you need to make them a reality.
FREE
56 min
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Innovation to Application: Must-Have Customer Education Automation & AI Tactics
Learn how to scale strategic initiatives and everyday tasks using human, technical, and artificial intelligence.
FREE
59 min
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Keeping up with the Content: Crafting Content Strategies for Customer Education
Follow along as we we tap into over 30 years of combined Customer Education experience to share best practices for designing a winning content strategy.
FREE
58 min
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Leadership Insights to Boost Customer Success (Skilljar & Zywave)
5 Ways to Level-up the Customer Education & Customer Success Partnership
FREE
54 min
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Level Up Your Content for Customers
In this webinar, Matt reveals the secrets of success for anyone looking to use videos and screen capture images to communicate more effectively through customer education.
FREE
54 min
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Measure Up: How to Analyze Education Program Metrics
Expressing your program's value is vital to any training team, but which metrics best illustrate business impact?
FREE
52 min
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Meeting Your Users Where They Are: Success Strategies for Education at Scale
Hear how two different organizations used technology to transform their manual processes for education, onboarding, training, and professional development.
FREE
54 min
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Monetizing Customer Education
Monetizing customer training helps to offset program costs, fuel your initiatives, and enable additional investment in your programs.
FREE
59 min
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No Jedi Mind Tricks: RingCentral's 4 Key Strategies to Scale Customer Education and Training
Get insight into how RingCentral leveraged talent, innovated content design and stretched their budget to deal with the demands of hyper-growth.
FREE
58 min
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Optimizing Reach: How to market your external training program to learners
Discover how a redesigned or refreshed academy can transform customer engagement and drive business success—all driven by curated content and distribution channels for extra audience appeal.
FREE
59 min
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Scaling Success: 3 Plays for Lean Customer Education Teams
This session will guide you through three dynamic plays, each packed with practical tips, tactics, and real-life examples from industry leaders
FREE
46 min
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Skilljar's Latest Innovations in Demonstrating the Business Impact of Education
See how Skilljar's new reporting and analytic capabilities are trailblazing how education program leaders demonstrate business impact.
FREE
19 min
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Ten Tips for Effective Content in Skilljar
We’ll show you how to execute on the top 10 content strategy tips
FREE
51 min
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The Better Way to Onboard Customers
The best onboarding programs have a super power: they’re constantly improving.
FREE
59 min
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The Champion’s Edge: Award-Winning Customer Education Playbooks
Award-Winning Customer Education Playbooks Unveiled
FREE
38 min
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The Four Pillars of Customer Enablement
Industry expert Steve Mullins joined us to share his model for successful customer enablement.
FREE
60 min
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The New Formula for Customer Onboarding
Preventing Customer Churn and Driving Product Adoption
FREE
59 min
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To Monetize or Not to Monetize: Smartsheet's Story
Stephanie Barbee and Damani Musgrave share their first-hand experience in scaling a successful monetized program.
FREE
44 min
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Train to Retain
How Jamf Leveraged Short-form Content to Amplify Their GTM Strategy
FREE
59 min
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Translating Customer Education Success into Business Impact
How to Talk About Customer Education so Your Executives Care
FREE
52 min
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Uncovering Actionable Insights with Customer Education Data Integrations
Learn about the importance of connecting your Customer Education program to the other business systems and tools used by your company.
FREE
52 min
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3 Questions to Evaluate the Health of Your Customer Education Program
We’ve put together three questions to help you evaluate the health of your customer education program.
FREE
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3 Reasons to Prioritize On-Demand Customer Training
Customer onboarding is an increasingly important part of long-term customer success. As your customer base grows, it becomes more challenging to consistently deliver an excellent experience with the same success.
FREE
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3 Risks You Take by Not Investing In Customer Education
One of the most effective mechanisms your company can implement to ensure customers are regularly deriving value from your innovative products and services is by investing in Customer Education.
FREE
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3 Ways to Expand the Reach of Your Training Program
If you’re currently only using your training program for one target audience, you are missing out on a significant opportunity to support and enable other key groups with the same resources.
FREE
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4 Steps to Create a Customer Onboarding Program
Educate customers on why they need your product, not only on how to use it.
FREE
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4 Ways to Market Your Customer Education Program
If you’re noticing that users aren’t registering or engaging with your training program, it might be because of a lack of awareness of your education program or of the value that your education program could provide.
FREE
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5 Customer Retention Strategies that Work
Drive long term value with a customer-centric strategy
FREE
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5 Ways to Ensure Training is Cross-Functional
Regardless of where your training department sits, it is essential that you’re in an organization that helps your program get the continued visibility and resources it needs to succeed.
FREE
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6 Ways to Secure More Training Budget
We’ll show you 6 ways to demonstrate the value of your program to stakeholders and secure the financial resources you need to be successful.
FREE
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A New Segmentation Model for Customer Onboarding
Driving Product Adoption with the Risk-Scale Onboarding Matrix
FREE
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Badges, Certificates, and Certifications: A Comprehensive Guide to Credentialing
We explore the world of credentials in-depth and how they relate to customer and partner training programs.
FREE
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Budget Planning: How to Prioritize Investments in Customer Education
This guide will show you how to ensure that your organization allocates the financial resources necessary to successfully run an education program.
FREE
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Building a Business Case For Customer Training
Prove the value of your training program and tackle objections head-on with insight into how to build an effective business case for customer training.
FREE
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How Customer Education and Support Can Solve Each Other's Biggest Problems
We share real-world strategies to help customer education and support work together
FREE
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How Customer Education Can Help You Scale Your Customer Success Team
We delve into why and how Customer Education is an effective method for scaling your Customer Success team.
FREE
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How to Choose an LMS for External Training
Is your Learning Management System optimized for external audiences?
FREE
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How to Price and Package Customer Training
To charge or not to charge? That is the question many customer training teams are facing today.
FREE
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How to Use Customer Education Data to Make Better Business Decisions
Analyzing training data in conjunction with other key customer health and revenue metrics can help you optimize and prove the business value of your program.
FREE
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Salesforce Integration Playbook
Enable your teams to see how learners are interacting with your Academy to drive success and recognize training value across the entire customer journey.
FREE
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Skilljar Implementation Guide
Skilljar’s Implementation team will partner with you throughout the initial stages of establishing your training site.
FREE
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Skilljar's Salesforce Integration 101
Skilljar’s Salesforce integration feeds your customer training data directly into your existing Salesforce CRM account.
FREE
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Structuring Your Partner Education Program for Success
A partner education and enablement program can help you equip your partners with the resources that they need to effectively market, extend, and service your offering.
FREE
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The Definitive Guide to Customer Education Metrics
Start mapping customer training program impact to business outcomes
FREE
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The Free Training Fallacy: Why Paying for Training isn't a Roadblock
In this eBook, we’ll explore why both free- and fee-based training works and how you can get started with a monetization strategy.
FREE
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The Why, What, & How of Transitioning to Virtual Training
Self-paced, on-demand programs can give students access to the information they need, exactly when they need it.
FREE
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Three Keys to Unlocking a Successful Customer Education Program
The most successful programs have three key attributes in common: strategy, content, and technology.
FREE
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Training for Lead Generation, Customer Onboarding, and Support
Addressing prospect and customer needs in a thoughtful manner at every stage of the customer lifecycle is now a strategic necessity.
FREE
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Alarm.com Academy Leads to Monumental Growth in Partner Education and Engagement
Previous LMS failed to deliver the support and partnership Alarm.com found with Skilljar
FREE
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Asana Scales Training and Sees 2X+ Growth in Users for eLearning Platform
Proving a Business Case with 19 Point Higher NPS vs. Non-users and 4.5+ Average CSAT Scores
FREE
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Automox Sees 75% Reduction in Customer Onboarding Time with Skilljar
Automox University Brings Added Value for Onboarding and Training for Customers
FREE
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Biotech Company Drives New Leads with Customer and Prospect Training
Over 4,000 people added to Lambda U nurture campaign based on engagement with training.
FREE
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Clever Cuts Number of Support Tickets by 25% and Increases NPS by 15 points with Skilljar
EdTech Scales Customer Training for Those Who Train Our Kids
FREE
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Customer Education Program Scales Training, Improves UX, and Proves Value in Year One
Gong takes their training platform public with Skilljar as a strategic partner
FREE
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DataRobot Switches LMS Providers and Finds Better Customer Success, Integrations, and More
DataRobot turned to Skilljar so they could streamline the user experience, cut down on the amount of intervention needed, get better metrics, and support more integrations.
FREE
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Enact MI Improves the Customer Experience with a Self-service Customer Training Catalog
Skilljar Provides Stronger Reporting Functionality, Multiple Integrations, and Ease of Use Not Seen with Other LMSs
FREE
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Energy Sector Software Launches Hybrid Training Program with 70% Completion Rate
After hiring a Head of Global Learning, Energy Exemplar launched xPert, a training program made up of two portals that targeted customers and internal employees.
FREE
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Entelo Increases Customer Retention by 95% and Improves NPS by 200% with Skilljar
Entelo needed a way to educate their users on how their streamlined talent sourcing workflows could free recruiters from administrative tasks and transform them into strategic business partners.
FREE
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Gainsight’s Elearning Platform Exceeds Industry Usage Benchmarks by 3X
Gainsight University Realizes Highest Engagement Volumes in Company History with Skilljar
FREE
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IPRO Integrates a Learning Center Into Onboarding Process and Increases User Engagement by 78%
Move to a Self-guided eLearning Platform Creates Confident, Self-sufficient Customers
FREE
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MRI Software Increases YOY eLearning Revenue by 38%, Nearly Doubling Monetization Goal
Real Estate Software Firm Easily Migrates Learning Content From Five Acquired Companies Into Skilljar
FREE
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OSIsoft drives 1000% increase in self-paced online course registrations with Skilljar
OSIsoft built OSIsoft Learning, a customer and partner education portal that goes beyond a basic training course catalog to offer a holistic customer learning experience.
FREE
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Paycor: Skilljar is a ‘game changer’ for scaling product adoption and setting customers up for success
Customer-focused LMS is key to increasing revenue retention and building community through certifications.
FREE
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Scaling and Supporting Multiple Teams with Training
Skilljar's Ease of Use Makes Switching From Another LMS a No-brainer
FREE
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Smartsheet Moves to an eLearning Platform to Help Drive $1M Revenue Target
Skilljar succeeded where previous LMS failed to deliver on monetization strategy.
FREE
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Zendesk Switches Customer Training to Skilljar & Sees YOY Learner Growth of 58%
Move From Another LMS Vendor Led To Improved Integrations and a Better Overall Admin Experience
FREE
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Zywave Increases Product Usage through Partner Training by 200% with Skilljar
After trying two other LMS vendors and a homegrown WordPress system, Zywave realized these solutions couldn’t meet all of their needs.
FREE
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Using a Last Lesson Experience in Your Courses
The Last Lesson Experience or Summary Lesson is a great chance to recognize achievement and recommend next steps
FREE
5 min
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